Professional Summary

Experience Overview

Strategic marketing and communications leader with deep clean energy and sustainability expertise. Known for crafting campaigns that drive adoption and spark momentum for mission-led industries.

Combines audience insight and market research with creative execution to amplify impact. Builds high-performing teams that deliver measurable brand and program results.

Trusted collaborator to stakeholders at all levels, shaping content that advances business goals. Experienced in leading remote and hybrid teams focusing on culture, collaboration, and coaching.

Expertise + Core Competencies

Marketing Team Leadership

Strategic Communications Planning

Branding + Narrative Development

Impact storytelling

Creative + Content Strategy

Cross-Team Collaboration

Integrated Marketing Campaigns

B2B Marketing Strategy

Energy Initiative + Program Marketing

Data-Driven Campaign Analysis

Stakeholder Engagement

Media Relations

Content Calendar Oversight

Executive-Level Presentations

Resume

Associate Director of Marketing and Communications

New Buildings Institute

2023-Present

Owner and Lead Event Producer

Flock Event Design

2019-2023

Leads the Marketing and Communications team in developing multi-channel strategies to communicate organizational initiatives to diverse audiences and stakeholders. Creates engaging narratives from complex concepts to promote climate solutions through integrated marketing programs. Oversees sustainability-focused campaigns, manages media channels, and uses data-driven insights to enhance communication effectiveness. Elevates brand reputation and aligns strategies with business objectives through brand management and executive thought leadership.

Selected Accomplishments:

  • Designed and led data-driven high-impact marketing campaigns that advanced the organization's climate mission, boosting audience engagement and supporting business growth.

  • Elevated brand and program positioning, ensuring consistency across all communication channels and maximizing market visibility to drive adoption of organizational resources and best practices.

  • Cultivated cross-department collaboration, aligned workstreams, and facilitated partnerships to deliver professional marketing materials and executive presentations for clients.

  • Partnered with business development, leadership, and program teams to strengthen fundraising efforts and expand program reach across priority markets.

  • Built a cohesive marketing team, supervising operations, resourcing, budget oversight, vendor management, and promoting cross-departmental collaboration and professional development.

Directed all aspects of event production, from conceptualization to execution, for a diverse clientele. Collaborated with cross-functional teams to gather market insights and align event objectives with business goals, managing programming, logistics, and stakeholder relationships. Established partnerships with vendors and sponsors to enhance event quality while staying within budget.

Selected Accomplishments:

  • Delivered high-profile local and national events on time and under budget by optimizing vendor contracts, reallocating resources, and reducing non-essential costs.

  • Boosted revenue generation via ticketing strategies, cross-promotional partnerships, and experiential programming aligned with the audience's needs.

  • Implemented scalable event operations framework, reducing turnaround time for proposals and execution, enabling the team to manage more events annually without increased headcount.

  • Enhanced brand positioning and lead capture at events, generating qualified leads and partnerships through coordinated content, signage, and on-site communications strategies.

Senior Account Supervisor

Dunthorpe Marketing Group

2017-2019

Led strategic planning and campaign execution for Fortune 500 B2B technology clients. Facilitated workshops across North America to define buyer personas and customer journeys. Directed cross-functional teams, account-based marketing (ABM), and lifecycle marketing programs, leveraging data-driven insights to optimize campaign performance, drive conversions, and deliver measurable growth.

Selected Accomplishments:

  • Created comprehensive ABM (Account-Based Marketing) campaigns that increased sales and improved key performance indicators (KPIs) for strategic client accounts.

  • Developed targeted audience segmentation strategies and implemented automated, multichannel marketing workflows.

  • Conducted in-depth content audits and messaging analysis, optimizing copy and delivery strategies to improve campaign performance.

  • Strengthen strategic partner engagement by tailoring outreach and content to account-level insights, contributing to new partnerships.

  • Collaborated with sales and product teams to align ABM messaging with business priorities, reducing sales cycle length.

Senior Marketing Account Manager

CLEAResult Consulting

2012-2017

Oversaw client relationships and strategy for regional energy efficiency and climate solutions marketing programs to build strategic partnerships and drive market transformation, accounting for 3M in annual revenue. Developed budgets, timelines, and strategic plans for targeted campaigns and programs, driving brand engagement and market adoption. Partnered with business development teams to secure new revenue opportunities and support business portfolio growth.

Selected Accomplishments:

  • Created strategic marketing plans and B2B communications strategies to achieve client goals, including developing scopes of work, creative briefs, budgets, and project schedules.

  • Designed award-winning targeted campaigns, leveraging collaborative partnerships with utilities and manufacturers, and tailored creative to promote brand awareness and audience engagement.

  • Partnered with the business development team on RFPs and created proposals, acquiring more than 750k in new business.

Education

Associate Degree in Communications Studies

Santa Barbara City College