On behalf of the Northwest Energy Efficiency Alliance (NEEA), we created a creative strategy and media campaign to grow demand for energy-efficient homes across the Northwest region.

Grounded in behavioral insights from Nielsen, we focused on peer storytelling, knowing that people trust the experiences of other homeowners more than any other form of influence.

We gathered real homeowner stories across the region and selected quotations that echoed key benefits surfaced by research from NEEA and the Shelton Group.

Our headline, “True Tales of Comfort and Savings,” brought cohesion to the campaign, pairing each quote with warm domestic photography that evoked comfort, trust, and real-world impact.

Creative assets spanned banner ads, mobile placements, and high-impact regional takeovers—each designed with oversized quotation marks to frame imagery and reinforce our visual identity.

Using testimonials tailored to specific geographies helped local audiences see themselves in the stories, building regional relevance and resonance.

We secured participation from seven utility partners who co-branded the campaign to fit their audiences, highlighting customer satisfaction and local success in achieving energy savings at home.