We created an aspirational video for the Efficient Homes Initiative to spotlight a pilot program in partnership with Northwest builders and Puget Sound Energy (PSE).

The video campaign, launched from March 23 to May 26, 2016, was designed to drive reach and awareness through social media and public relations using PSE and ENERGY STAR Homes platforms.

We also developed short video clips and posts highlighting efficient homes' benefits—from lower energy bills to improved comfort and healthier indoor air quality.

The campaign raised awareness in the Puget Sound region, educating consumers on the value of advanced construction practices and technology.

We pitched the story to local media outlets to expand reach and aligned messaging across PR and digital content in PSE’s service area.

All content worked together to drive traffic to the full video and support long-term demand for healthier, high-performance homes.