The Getting to Zero Forum is a national event, hosted by New Buildings Institute. It advances zero-emission buildings and resilient, healthy, and affordable communities.

This three-day Forum gathers a diverse group—designers, developers, manufacturers, building owners, and nonprofits—to shape the future of the built environment.

We created a full suite of branded materials and led an integrated marketing strategy to showcase the Forum’s value and boost reach.

Our efforts focused on unified messaging and clear positioning to drive registration.

We segmented contact lists and aligned content with each audience’s values and information needs to increase engagement and resonance.

The campaign used organic social media, email newsletters, and targeted outreach to increase visibility and attendance.

Local keynote sessions were promoted to raise regional excitement and highlight climate work.

We also secured partners for cross-promotion and designed shareable tools for speakers and organizations to extend audience reach.

Finally, we produced all on-site experiences — programs, signage, and branded backdrops — ensuring a seamless, cohesive event identity.